IN-PERSON is a podcast series that tells the stories behind the world's most daring events and the people who make them happen.
Music by Winesap.
Helen Stoddard (Head of Global Events at Twitter) discusses what it takes to create buzzworthy events, why B2B and B2C events aren't really that different after all, and how events help drive Twitter's revenue strategy. #PinkSweats
Karen Merritt (Head of Owned and Operated Events, LinkedIn) shares a behind-the-scenes look at Talent Connect, how she and her team take a customer-centric approach to events, tips for creating networking opportunities, thoughts on segmenting audience data, and what marketers can learn from Disney Land.
David (CEO and Founder of BizBash) discusses the most unconventional fundraising story that you’ll ever hear, how BizBash developed an event series from their online brand, tips for securing event sponsors and partners, what it means to be a collaboration artist, the value of events in a multi-channel marketing strategy, and restaurants.
Nicola Kastner (Global Head of Event Marketing Strategy at SAP) discusses the radical transformation of SAPPHIRE NOW—SAP’s annual flagship conference. She also discusses ABM strategy, creating data-driven content journeys, and what IKEA, Disney World and grocery shopping have to do with B2B events.
Devin Cleary, VP of Experiential Marketing at PTC, discusses how to use data and personas to grow an event, how to retain and hire top talent, how to use technology to design attendee-centric digital experiences, why events need to try harder when it comes to diversity and inclusion.
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TAKEAWAY ONE Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labo1re et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco.
TAKEAWAY ONE Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labo1re et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco.
Brandon works at Bizzabo, Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labo1re et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labo1re et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco.dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco.
Brandon: Bizzabo is a holistic platform that provides your team all the tools they need to create rewarding events, while surfacing insights to help your events grow in ways you never thought were possible. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Guest: Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Brandon: Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper. Lorem ipsum dolor sit...