IN-PERSON is a podcast series that tells the stories behind the world's most daring events and the people who make them happen.
Music by Winesap.
In this episode of the IN-PERSON Podcast, Marco Giberti (Founder of Vesuvio Ventures) shares what event and marketing professionals can learn from COVID-19. Featuring tips on producing virtual events and embracing a hybrid event strategy.
Sara Gorlick (VP of Events at Rakuten) shares how to tie events to larger business outcomes, how to create a strategy to measure event ROI, and what it takes to lead through adversity.
Nani Shaffer (Senior Director of Demand Generation & Marketing Operations at Demandbase) shares how events can be part of a larger account-based marketing strategy, how to align event KPIs with goals, and why event teams should think like sales teams.
Heather Odendaal (CEO of WNORTH) shares how her career in events led to the launch of WNORTH. We also discuss content, speakers, and scaling an event community from grassroots to a global brand.
Gianna Cardinale Gaudini (Global Director, Head of Events at SoftBank Vision Fund) shares takeaways from her book The Art of Event Planning. Along the way, we discuss the value of finding your niche as an events professional, how to hire for an events team, the importance of finding balance in a busy schedule, tips for working with agencies, wine recommendations, and much more.
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