IN-PERSON is a podcast series that tells the stories behind the world's most daring events and the people who make them happen.
Music by Winesap.
Carina Bauer (CEO at IMEX) shares a behind-the-scenes look at the world’s largest events industry trade show and her thoughts on sustainability, mental health, and finding a good cup of coffee in Las Vegas.
During this discussion, Hugh Forrest (Chief Programming Officer, SXSW) shares his perspectives on curating great content, what it takes to maintain a strong sense of community at an event with hundreds of thousands of attendees, and how events can bring people together in an increasingly digital—and at times divisive—world.
In this interview, Kira Willner (Executive Director of Brand Experience at Barron's Group, a Dow Jones Company) shares how Barron’s Group is breathing new life into many of its brands with live events, balancing the needs of sponsors and attendees and more.
Lindsay Niemiec McKenna, VP of Revenue Marketing at Yext, discusses how events can be used to define a company brand, the importance of sales/marketing alignment, the concept of revenue marketing and branded fruit.
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